ABOUT US - ROOQ NOHO

Where Artistry Meets Craftsmanship

ROOQ began as a vision in the mind of our founder, Jawed Farooqi. After 15 years in the art industry, Jawed dreamt of a space that broke the mold of the traditional, “stuffy” frame shop. He envisioned a bright, luxurious studio that could handle expert custom framing services while doubling as a gallery for local NYC artists. In 2012, Jawed turned that dream into a reality, hand-building our flagship studio in the heart of NoHo.

Our NoHo Framing Studio

Located on East 4th Street, our shop is designed to inspire. With vaulted ceilings and floor-to-ceiling windows, the space is flooded with the natural light necessary for precise color matching and design. Whether it’s the clean lines of our gallery-white walls or “The Brick” (our signature accent wall), every inch of ROOQ is curated to showcase your art in its best light.

rooq noho

Why Choose ROOQ for Custom Frames?

We know you have choices when it comes to picture framing in New York City. Here is what sets the ROOQ experience apart:

• Unrivaled Selection: Our ten-foot-high framing closet houses over 3,000 custom frame moldings, ranging from sleek modern hardwoods to ornate gold leaf.

• Handcrafted Quality: From our hand-built work tables to your finished frame, we prioritize artisan craftsmanship and structural integrity.

• Versatile Design: Whether you are framing a contemporary masterpiece, a vintage poster, or a family heirloom, we cater to your specific budget, home decor, and personal style.

• Expert Consultation: Jawed’s critical eye for color, texture, and archival framing materials ensures your art isn’t just displayed—it’s preserved.

Common questions

Have inquiries? Reach out to us!

Our team welcomes your questions. Please connect with us and we’ll reply soon.