ROOQ started out as merely a concept in the mind of it’s owner, Jawed Farooqi, brewing into a dream over several years; he wanted to create an open and luxurious space to accommodate his clients general framing needs, while simultaneously showcasing the work of local artists he’d met in the industry over the last 15 years. In 2012, this concept became a reality as he single-handedly built his dream space.

The shop, located on E. 4th St. in NoHo, has vaulted ceilings and floor to ceiling windows, making the space bright and welcoming. The white/gray wood flooring, large white walls, and a brick wall (fondly named “The Brick”) offer the perfect backdrop to exhibit unique and varied works of art.